The humble telephone is the classic workhorse of B2B lead generation. While not as ‘buzz worthy’ as other lead generation tools, it’s still one of the most effective ways to generate new business leads; and the backbone of most successful B2B lead generation campaigns. Most sales reps and business owners already spend much of their time dealing with existing customers, maintaining customer relationships and doing all the necessary administrative and operational work. This leaves very little time for prospecting and building a new pipeline of leads.
The humble telephone is the classic workhorse of B2B lead generation. One of the most effective ways to generate new business leads.
A particularly cost effective way of selling relatively low value products and services into large target markets.
Many of the advantages of a face to face meeting with the prospect are replicated as it is possible to gain a good understanding of the prospect’s needs while also developing a strong rapport.
Effective use of complementary direct marketing tools – email and mailshot
Timely and accurate reporting