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Telesales at a glance

The humble telephone is the classic workhorse of B2B lead generation. While not as ‘buzz worthy’ as other lead generation tools, it’s still one of the most effective ways to generate new business leads; and the backbone of most successful B2B lead generation campaigns. Most sales reps and business owners already spend much of their time dealing with existing customers, maintaining customer relationships and doing all the necessary administrative and operational work. This leaves very little time for prospecting and building a new pipeline of leads.

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Telesales

The humble telephone is the classic workhorse of B2B lead generation. One of the most effective ways to generate new business leads.

Telesales

A particularly cost effective way of selling relatively low value products and services into large target markets.

Many of the advantages of a face to face meeting with the prospect are replicated as it is possible to gain a good understanding of the prospect’s needs while also developing a strong rapport.

Critical factors in delivering a successful Telesales Campaign

Understanding the client’s business

Working closely during the development and roll out of the campaign

Effective use of complementary direct marketing tools – email and mailshot

Selection of telesales people with the appropriate skill set

Timely and accurate reporting

Results focused

The classic workhorse of B2B lead generation

Cost effective prospect acquisition.

To discuss how Integral Communications can help your brand with lead generation,

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